MatchPoint


Top Journalists Covering Olympic Sponsorships
February 9, 2010, 7:51 am
Filed under: MatchPoint Index | Tags: , , ,

Here’s a list of the top five most influential journalists covering endorsement deals and sponsorships for the 2010 Winter Games:

Dan Sewell – Associated Press
Bruce Constantineau – Vancouver Sun
Katie Thomas – New York Times
David Holthaus – Cincinnati Enquirer
Janet McFarland – Globe and Mail

This list was created using MatchPoint . Let the games begin!

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Doing a Beta Test of engage121.
February 5, 2010, 5:23 pm
Filed under: Uncategorized | Tags:

Doing a Beta Test of engage121. Amazing! More soon…



Ten Top Influencers Writing About Valentine’s Day Gifts
February 1, 2010, 4:58 pm
Filed under: MatchPoint Index | Tags: , , ,
  • Heidi Stevens / Chicago Tribune
  • BlogHer Blog
  • Blisstree Blog
  • ThisNext Blog
  • Christina Giannantonio /  Star-Ledger
  • Vik Jolly / Orange County Register
  • Chris MacIas / Sacramento Bee
  • Elizabeth Maupin / Orlando Sentinel
  • Sherri Osborn / About.Com
  • Dropjack Blog


MatchPoint Adds More Influencers
February 1, 2010, 7:56 am
Filed under: MatchPoint News | Tags: , ,

In January, MatchPoint added thousands of additional influencers to the stable of journalists and bloggers. These new influencers include by-lined writers from highly-read newsletters and thought leaders from multiple disciplines and industries.

We’re anxious to hear your feedback about your engagements with these new writers! Please comment on this blog or drop us a note at jmonson@enr-corp.com



Inconvenient PR Truth – RealWire
February 1, 2010, 7:46 am
Filed under: Eliminating PR Spam | Tags: , , ,

Cheers to RealWire in the UK of putting together this fantastic video outlining the dangers of PR Spam: http://inconvenientprtruth.com/animation/ . MatchPoint and its users agree that the old way of sending out PR Spam via media directory is not only harmful to a PR practitioner’s reputation, but also is an ineffective way to pitch!



Is MatchPoint a Media Directory?
February 1, 2010, 7:36 am
Filed under: Pitching Tips | Tags: , , , , ,

Is MatchPoint a Media Directory? I don’t think so. I see media directories as books, lists, or software that hold phone numbers and email addresses for the journalists who I already know.

The annual or semi-annual updating process for media directories – whether the old Bacon’s books or online databases like Cision or Vocus – have never been able to keep up with the changing media landscape. This shortcoming has been highlighted by the massive downsizing at media outlets in the past two years.

A couple of years ago, I found myself listed in a “regularly updated” online media database under a station where I had not worked since 1996! Updated regularly indeed!

If you need to find the phone number or email address of a staff writer who you already know at a traditional publication, then MatchPoint is not the place to look. You may want to use a media directory made by Cision or Vocus for that. I hope the journalist has been there for a while and hasn’t had any changes to her job, role, beat(s), or title. I might also recommend just using Google or LinkedIn.

 But if you are looking for new opportunities and influencers with whom to engage, then MatchPoint is the place to start. At the very least, you will know that the reporters, freelancers, bloggers, and other writers you find have written about similar topics as recently as the date of their latest published work.