MatchPoint


Social Media Conferences / PR Conferences
June 23, 2010, 6:39 am
Filed under: PR and Social Media Tools | Tags: , , ,

Social Media Conference Badge

I have updated a past post with more upcoming conferences, panel discussions, conventions, and events for professionals working in Public Relations, Marketing, and Social Media.
 
Instead of adding this just as a new post, I’m making this an easy to find page – see upper right corner of this blog or click here for the full schedule:
http://jackmonson.com/social-media-pr-conferences-calendar/
 
I have pulled this info from events that I will be attending or at which I will be speaking along with some help from many friends who supplied the info on their upcoming speaking engagements. I also found many of the details using a cool media relations and event planning tool, The AP Planner
 
If you are organizing, sponsoring, or attending a PR or Social Media conference not listed, please let me know via comment here or send me an email at jmonson@enr-corp.com. I would love to add any event of interest. Thanks!



Making Communications More Effective with Social Media Tools

PRSA Chicago

 
 
In Chicago? Near Chicago? Want a good excuse to come to Chicago???
 
Please join us on Tuesday, April 29, when the Chicago Chapter of PRSA presents: “Making Communications More Effective with Social Media Tools.” Register here!
 

Panelists:
 
Alecia Danticoa
@danticoa
Vice President, Digital Communications, Weber Shandwick 
 
Reid Lappin
Partner and founder, VOKAL Interactive
 
Jack Monson
@jackmonson
Vice President, eNR Services / MatchPoint
 
MJ Tam
@mjtam
Editor, Chicagonista
 
Rick Wion
@rdublife (personal) and @mcdonalds (McDonald’s)
Director of Social Media, McDonald’s
 
Gini Dietrich (moderator)
@ginidietrich
CEO,  Arment Dietrich, Inc



MatchPoint Index: Top Ten Influencers Writing About SXSW

 
1. Mashable Blog SXSW 2010
2. Patrick Caldwell – Austin American-Statesman
3. Fayza Elmostehi – Houston Press
4. Jay Fernandez – Hollywood Reporter
5. Pete Freedman – Dallas Observer
6. Carolyn Kellogg – Los Angeles Times
7. TechCrunch Blog
8. Mekado Murphy – New York Times
9. Deborah Stith – Austin American-Statesman
10. Wired: Beyond The Beyond Blog

This list was developed using MatchPoint based on writers’ level of influence and relevance of content as of 3/8/10.



The Most Engaging Part of MatchPoint That You Haven’t Used…Yet
March 1, 2010, 11:22 am
Filed under: Pitching Tips | Tags: , , , , , ,

 
Using MatchPoint searches to uncover influencers who are writing stories similar to yours is just part of the power of the MatchPoint application.
  
Many MatchPoint users are finding time efficiencies and increased pitching success by using the ENGAGE button attached to each journalist, writer, or influencer.

Engaging in MatchPoint

The Engage Button in MatchPoint

The engage button will open an email pitch note from you to the selected writer. You may also include any previously saved campaign elements embedded into the body of this html email. These elements can include:

  • Links to videos
  • Photos
  • A Press Release
  • Attributable Quotes
  • Bulleted News Facts
  • Boilerplate

 
Journalists have raved about receiving these embedded elements as opposed to attachments which often get filtered, ignored, or deleted.
 
When sending your pitch note through MatchPoint instead of via traditional email, you can also track who has opened your pitch!

.



Doing a Beta Test of engage121.
February 5, 2010, 5:23 pm
Filed under: Uncategorized | Tags:

Doing a Beta Test of engage121. Amazing! More soon…



MatchPoint Adds More Influencers
February 1, 2010, 7:56 am
Filed under: MatchPoint News | Tags: , ,

In January, MatchPoint added thousands of additional influencers to the stable of journalists and bloggers. These new influencers include by-lined writers from highly-read newsletters and thought leaders from multiple disciplines and industries.

We’re anxious to hear your feedback about your engagements with these new writers! Please comment on this blog or drop us a note at jmonson@enr-corp.com



Inconvenient PR Truth – RealWire
February 1, 2010, 7:46 am
Filed under: Eliminating PR Spam | Tags: , , ,

Cheers to RealWire in the UK of putting together this fantastic video outlining the dangers of PR Spam: http://inconvenientprtruth.com/animation/ . MatchPoint and its users agree that the old way of sending out PR Spam via media directory is not only harmful to a PR practitioner’s reputation, but also is an ineffective way to pitch!